My Upholstery Guys– Privacy & Communications Policy

Effective date: 10/24/2025

Who we are
My Detail Guys and Upholstery LLC (“My Upholstery Guys,” “we,” “us,” or “our”) provides auto detailing and related services in the Fort Worth / DFW area. This Privacy & Communications Policy explains how we collect, use, and protect information about you when you interact with us.

1) What this policy covers

This policy applies to personal information we collect when you:

Visit our website or landing pages

Submit a form or quote request

Call us or receive a call from us (including calls using an AI voice agent)

Text/SMS with us

Chat with us via website chat widget

Message us through social platforms (e.g., Google Business Messages, Facebook, Instagram)

Communicate with us by email or other channels

Together, these are referred to as “Communications.”

2) Information we collect

We collect the following categories of information when you interact with us:

Contact & booking details

Name

Mobile phone number

Email address

Vehicle type (e.g., sedan, SUV, truck, etc.)

Service interest (e.g., full detail, ceramic coating, etc.)

Preferred appointment dates/times

Conversation & interaction data

Message and call content (what you write or say to us)

Timestamps of messages and calls

Call recordings and voicemails (where permitted by law)

Notes our team may add about the conversation (e.g., service preference, follow-up needs)

Technical data

IP address

Device and browser information

Pages visited and actions taken on our website

Cookies and similar tracking technologies used for basic analytics and site performance

Social & GBP messages

Content you send through Google Business Profile messages, Facebook/Instagram, or other platforms that route messages to us

We may combine information from different sources (for example, a phone call and a web form) into a single record.

3) How we use information

We use your information to:

Provide services & manage appointments

Give quotes

Schedule, confirm, reschedule, or cancel appointments

Send reminders and follow-ups

Communicate with you about your service

Answer questions and respond to inquiries

Send updates about your vehicle or service status

Request reviews or feedback after service

Place and manage calls & messages (including AI)

Answer inbound calls with a human or AI voice agent

Place outbound calls (including automated or AI voice calls) for scheduling, confirmations, reminders, and follow-ups

Send SMS/text messages related to your service or—if you agree—marketing

Improve our operations and customer experience

Train staff and AI systems

Improve call routing and response times

Monitor performance and quality

Protect against abuse and comply with law

Detect and reduce spam and fraud

Maintain records to comply with legal, tax, and accounting obligations

Honor opt-out requests and communication preferences

We do not sell your personal information.

4) Legal bases & consent

We use your information based on:

Your consent, for example:

When you agree to receive marketing texts, emails, or calls (including automated or AI voice)

When you submit a form and check a box agreeing to communications

Fulfilling a service or contract, for example:

Coordinating, confirming, or reminding you about an appointment you requested

Sending necessary service-related updates

Legitimate interests, for example:

Improving our services

Preventing spam and abuse

Keeping basic business records

You can withdraw your consent to marketing and certain automated communications at any time using the opt-out methods listed below.

Important: We are not your legal advisors. If you have questions about consent, call recording, or other legal topics, you should consult your own attorney.

5) Communications specifics

a) SMS/Text Messaging

Type of messages:

Appointment confirmations, reminders, reschedules, and cancellations

Important updates about your service

Review and feedback requests

Occasional marketing or promotional messages if you have agreed to receive them

Frequency:

Message frequency varies based on your interactions (e.g., when you book, reschedule, or request quotes).

Charges:

Message & data rates may apply from your carrier.

Opt-out (SMS):

You can reply STOP to any SMS from us to stop receiving text messages.

You may also contact us using the details in Section 11.

Help (SMS):

Reply HELP for help or more information.

b) Phone Calls & AI Voice Agent (Inbound & Outbound)

We may use both human staff and AI voice technology to place and answer calls.

What to expect:

An AI receptionist may answer your call, ask basic questions (like your name, vehicle type, and service needs), provide information, or transfer you to a human team member.

We may also place outbound calls using automated systems or an AI voice to:

Confirm or remind you about appointments

Follow up on quotes or services

Request feedback or reviews

Share offers and promotions if you’ve consented

Recording notice:

Calls may be recorded for quality, training, and documentation where permitted by law.

If you do not want to be recorded, please let us know at the beginning of the call or end the call and contact us via SMS or email instead.

Opt-out (calls):

During any call, you may say “do not call” to request that we stop marketing calls.

You can also email us to request no further marketing calls (see Section 11).

We may still call you for essential service-related reasons (e.g., about an active appointment or safety issue).

c) Email

Type of emails:

Quotes and estimates

Appointment confirmations, reminders, and follow-ups

Receipts and service summaries

Review requests

Marketing or promotional offers if you have opted in

Opt-out (email marketing):

You can click the “unsubscribe” link in marketing emails at any time.

You may still receive essential service-related emails (e.g., about a scheduled appointment).

d) Consent language used on our forms

Where applicable, our forms may use the following consent wording or something substantially similar:

“I agree to receive SMS/text messages and phone calls from My Detail Guys and Upholstery LLC., including marketing communications. Calls or messages may be automated, pre-recorded, or use an AI voice. Message/call frequency varies and msg & data rates may apply. I can opt out at any time: reply STOP to unsubscribe from SMS, and say “do not call” during any call (or email us) to stop calls. Consent is not a condition of purchase.”

By submitting your number and agreeing to this language, you consent to these communications as described.

6) How we share information

We do not sell your personal information.

We may share your information with:

Service providers and vendors that help us run our business, such as:

CRM and scheduling systems

Telephony/SMS carriers and call-handling platforms

Email and marketing tools

Website hosting and analytics providers

These providers are only allowed to use your information to perform services on our behalf and are expected to apply commercially reasonable safeguards.

We may also share information when required by law, to protect our rights, or in connection with a business transaction (e.g., sale or merger) as allowed by applicable law.

7) Data retention

We retain your information only as long as reasonably necessary to:

Provide our services and manage our relationship with you

Maintain business and tax records

Comply with legal obligations

Resolve disputes and enforce agreements

Retention periods may differ for different types of data (for example, call recordings vs. basic contact information).

8) Your choices & rights

Depending on where you live, you may have certain rights regarding your personal information. In all cases, you have the ability to:

Opt out of SMS marketing:

Reply STOP to any SMS from us.

Opt out of marketing calls:

Say “do not call” during any call or email us (see Section 11).

Opt out of marketing emails:

Click “unsubscribe” in marketing emails.

Update or correct your information:

Contact us using the details in Section 11 to request updates or corrections.

Request deletion of certain information (where applicable):

You may contact us to request deletion of your information, subject to any legal obligations we have to retain certain records.

We will respond to reasonable requests within a reasonable time and in accordance with applicable law.

9) Cookies & analytics

Our website may use cookies and similar technologies to:

Understand how visitors use our site

Improve site performance and user experience

Measure marketing effectiveness

You can often control cookies through your browser settings or available cookie tools. Disabling certain cookies may affect how the site functions.

10) Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

11) Children’s privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will take steps to delete it.

12) Contact us

If you have questions about this policy or wish to exercise your choices, please contact us:

My Upholstery Guys
Address: 6925 E Lancaster Ave Ste. B, Fort Worth Texas 76112
Phone: (817) 627-9522
Email: [email protected]
Hours: Mon–Fri 7:00 AM–5:00 PM CST, Sat 7:00 AM–4:00 PM CST

13) Changes to this policy

We may update this Privacy & Communications Policy from time to time. When we do, we will update the “Effective date” at the top. If changes are material, we may also provide additional notice (for example, on our website or via email/text, where appropriate).